Senior Media Planner

The purpose of this role is to be responsible for the smooth running of accounts and campaigns in the group, whilst managing and coaching the junior direct reports
Job Title:
Senior Media Planner
Job Description:
You will work with clients, agencies, sites/publishers and internal departments to strategize, plan and coordinate with preferred media partners to buy and traffic all digital and traditional media.

You should have the ability to gather data and research findings, extract relevant insights, develop the media strategy and plan, then clearly communicate the strategy and plan to clients and to internal teams, and convince them of the soundness of your media plan.

You will have the opportunity to help shape the growth of our agency’s media offerings/capabilities and educate the clients and team.

Key responsibilities and accountabilities:
Manage and coordinate day-to-day operations of the media programs, maintaining a high standard of operational excellence.
Manage and coordinate media strategies across clients from various industry verticals, helping to create a roadmap of initiatives to enable defined objectives.
Work closely with external partners and vendors to understand their roadmaps and asset opportunities in relation to our clients.
Devise, manage and coordinate A/B tests to drive continuous optimization, bringing learnings in to future campaign activities
Measure and analyze results. Regular reports on what is working, what is not and propose adjustments to strategies and tactics.
Understand organizational and product goals and map them to specific project deliverables.
Partner with Digital and Offline channels to align overall strategy and message.
Support the teams during new business initiatives.
Handle media billing using monthly tracking reports and invoice reconciliation.

Location:
Beirut
Brand:
Carat
Time Type:
Full time
Contract Type:
Permanent